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What "Fiduciary" Means For You


One of the most prevalent topics in the area of financial planning today concerns the term fiduciary and how it affects you. As an investor, you should demand the services of an advisor or planner who puts your interests ahead of their own.

Any time an advisor sells a product they are doing so to promote their interest or the interest of the company they work for. They could very well be selling you a product that is appropriate for your situation, but there is also the potential for a conflict of interest. The bad part comes when you don’t know if what you are being sold is actually the best product to meet your needs.

We often talk to you about our company being fee only and selling no products; we think this is a necessity for acting in the best interest of our clients. Lawrence Financial Planning has always operated as a fiduciary for our clients and will continue to do so. Please let us know if we can answer any questions or address any concerns you may have.
By: Ross G. Allen, CFP ®